Cosmopack International Business Forum & Exhibition, which will run at New York’s Hilton Midtown Hotel September 16-17, will bring together international firms in the cosmetics supply chain and specialized buyers and distributors from the American market. The event offers participants a unique chance to hold B2B meetings.
 
Cosmopack New York is organized in partnership with Cosmetica Italia and Polo Tecnologico della Cosmesi and Independent Cosmetics Manufacturers and Distributors (ICMAD), the trade association representing independent American cosmetics companies. The event also promotes the excellence of the “Made in Italy” brand and the Cosmoprof Worldwide Bologna platform.
 
Top-notch Conference Sessions
On the morning of opening day, September 16, there will be a top-notch program of educational sessions, with a special focus on business opportunities in the USA.
 
“Exploring Innovations: Formulations of the Future” will look at the increasingly popular trend among manufacturing firms in the North American market for sourcing new and original ingredients inspired by nature for their cosmetic product formulations. The workshop will present the latest innovations in fragrance and color and will focus on the similarities and differences in the ways European firms and their U.S. and Canadian counterparts approach the issue.
 
The workshop “Retailers’ Perspective: The Visual Impact & Merchandising,” moderated by Women’s Wear Daily (WWD), is dedicated to innovative indie and national retailers and analyzes the factors evaluated by merchants when they bring cosmetic products into their stores, with special focus on packaging and merchandising.
 
“Peek into Tomorrowland: The Beauty Futures” delves into the trend to satisfy consumers’ wishes for personalized products, with companies looking to factors like genetics and DNA in order to create increasingly high-performing formulations.

“GMPs and Transparency,” which is overseen by ICMAD in collaboration with NSF International will discuss how the U.S. cosmetics industry has to adhere to specific consumer safety regulations, which influence cosmetic products’ claims and certifications. Regulations in force and new trends will be analyzed using specific case histories to give companies vital information for entering the American market.
 
“From Green to Clean: Branding Insights” in partnership with The Fashion Institute of Technology (FIT), will discuss the importance for “green” brands, and by extension “clean” brands, to go beyond a feel good approach in order to be authentic and transparent. Best practices for launching and growing a natural and organic brand will be shared as well as predictions about the future of luxury consumer values as it relates to “green” consumption.
 
For more info on the conferences and to attend at no cost, enroll before September 12.


(Photo shows Cosmopack NY 2014 exhibitor-buyer meetings.)